August 31, 2022

The Importance of Your Personal Brand

  For a business consultant that targets small to mid-sized businesses, your personal brand is driven by the accumulation of voices and footprints you have left […]
August 31, 2022
value

Value Proposition for Professional Services, Chapter 1

  I am often reminded of the conversation between Alice and the Cheshire cat where he told her if you do not know where you want […]
August 31, 2022
Consultants must specialize their services

Value Proposition for Professional Services, Chapter 2

  As consultants and business owners, you know that trying to be everything to everyone is a losing value proposition for yourself and your client. By […]
August 31, 2022

Cultivate an Audience

  In a previous blog, “The Importance of your Brand”, we discussed how to cultivate an audience of prospective clients and lead them to a tipping […]
June 4, 2022
professional services

Selling Professional Services as a Product

  When a potential client approaches a professional service provider for a new project there is typically a time-consuming discovery process, multiple meetings, a proposal, and […]
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