Coaching Small Business Owners
March 13, 2020
Leadership Confidence
August 24, 2020


Building trust with employees is a key component of a company’s culture, and requires a conscious effort. Once trust is lost it can be very difficult to recover, leading to a broken workplace environment and a major barrier for employee engagement.

Managers and supervisors are naturally prepared to act when there is a customer complaint, an equipment failure or a leaking roof, however, many leaders get defensive when someone points out that their culture is broken.

Building trustOne perspective when evaluating your culture is to acknowledge and measure the “trust” factor of employees and the impact on their performance. Management’s ability to genuinely listen and value employee ideas require that their opinions and concerns are not minimized or dismissed. It is also important while engaging with employees at a personal level to respect individual confidences, and avoid acknowledging or participating in rumor or speculation.

Here are additional considerations for leadership when building trust:

  • Be visible and available to your employees and make every effort to create informal settings when possible.
  • Do not delay the delivery of relevant information, and resist the temptation to communicate a vague or superficial presentation of reality.
  • Treat the occasional mistake as a learning opportunity, and recognize employee achievements as part of their legacy.
  • At a foundational level, consistently doing what you say should be the essence of your behavior.
  • Celebrate individual and team performance, and avoid a focus on corporate results that dilute personal effort.

In summary, building trust is the responsibility of leaders, and opens the opportunity for HR departments and consultants to promote a strategy that impacts a company’s culture and employee engagement.

Visiam currently offers free assessments as diagnostic and marketing tools to address employee engagement, a supervisor’s journey, and organizational performance. It is our expectation that through this experience consultants will see opportunities to deliver their service as a tangible product.

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