April 22, 2019

Cultivate an Audience of Prospective Clients

  In a previous blog, “The Importance of your Brand”, we discussed how to cultivate an audience of prospective clients and lead them to a tipping […]
December 19, 2018

Value Proposition for Professional Services, Chapter 1

  I am often reminded of the conversation between Alice and the Cheshire cat where he told her if you do not know where you want […]
December 18, 2018
Consultants must specialize their services

Value Proposition, Specialize, Chapter 2

  As consultants and business owners, you know that trying to be everything to everyone is a losing value proposition for yourself and your client. By […]
December 17, 2018

Assessments, a Consultants Critical Path

  Assessments that evaluate or audit a client’s needs is the critical path in the journey to earn a long-term client. When asked by a prospective […]
December 5, 2018
Strategic Partner

HR Consultants as a Strategic Partner

  Strategic partner is a goal of every human resource consultant. If we want to position ourselves as a strategic partner for our clients, we must […]
October 19, 2018
Professional Services

Performance, Control, and Lifestyle

  If you want to capture the attention of a business owner, you need to deliver solutions that impact their performance, increase control, and balance their […]
June 4, 2018
professional services

Selling Professional Services as a Product

  Selling Professional Services as a Product When a potential client approaches a professional service provider for a new project there is typically a time-consuming discovery […]