An internal communication strategy that impacts employee engagement needs to be consistent and integrated into the normal processes and procedures of an organization. If it is not, a strategy will be short-lived, one-dimensional, and without impact.
The Consultant’s opportunity
From a broad perspective, employees need a sense of inclusion, experience success in their jobs, and see opportunities for self-development. A consultant’s opportunity is to package and implement a communication strategy that supports these key elements of employee engagement.
Acknowledging that every organization is different, consultants can package and replicate a refined strategy that addresses the common elements of engagement.
What are some of the key elements consultants can use when implementing an internal communication strategy?
The Consultant’s deliverable
If the consultant’s goal is to devise an interactive communication strategy, they cannot influence a corporate culture without leveraging managers and supervisors by training them for this responsibility.
Managers and supervisors are the key ingredient for employee engagement, performance, and retention. They are not only the communication link between senior leadership and the rest of the organization, they are the consistency that sets the cultural tone.
A consultant’s strategy could include training for leaders, managers, and supervisors on:
This is the opportunity for consultants and coaches! Organizations need help from professionals that can deliver their services as a product that includes: