Your Rainmaking Process part 7

Value Proposition, for Professional Services part 1
May 1, 2018
Building Rainmaking Habits part 6
May 2, 2018


We all struggle with balancing our time between running a business, serving clients, and our personal lives. However, a consistent investment in business development is the engine that insures the future.

My rainmaking process starts by isolating and dedicating time each week where I focus on activities that become the catalyst for business development.

Everyone’s rainmaking process will be different, but if I am honest with myself, I know what contributes to my business development, versus what is comfortable yet accomplishes nothing. So with a mindset of service, address the following activities every Tuesday morning and Thursday afternoon of every week.

  • drive one existing relationship deeper
  • make five introductions for current contacts
  • reach out to five new contacts
  • contribute to my professional communities

Throughout the week, look for opportunities to deepen relationships, make introductions, meet new people, and contribute. These activities are not independent silos, as they integrate with each other to create rainmaking momentum.

Random acts typically do not translate into opportunities, however by concentrating on foundational activities you will experience a wave of visibility and curiosity that did not originate from a single conversation. When this happens, and it will, you must be prepared to present your value in a precise and passionate way.

Throughout the week, accumulate a rainmaking backlog of to-do’s that you can act upon within the time isolated for these activities. After every professional encounter, extend the conversation with one more question or statement that is personal. Stay alert for opportunities within your community where your capabilities, along with a sincere mindset of service will shape lasting relationships.

This is not a sprint, it is a life style.

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