Owning a business can be a lonely place for an entrepreneur because most personal relationships cannot relate to the urgency, risk and passions of your journey. Entrepreneurs also learn very quickly that business relationships have different and sometimes conflicting agendas. Boundaries are set which can be perceived as obstacles for a provider of services but it actually creates an opportunity or value that you bring to the table.
You have common ground.
What is the common ground I am talking about? We also own our own business, so we both:
If you understand and relate to their hopes and fears and truly respect the limitations on their time and capital (which is coming out of their back pocket), than you will be invited into their world.